Facebook has suffered criticism since widening its exposure of member information between 2011 and 2012. Through clicking the ‘Like button’ connection is established on the social media site which allows anyone to access personal information a user may not have intended to be public.
In response to Facebook’s tracking and recording of its user’s data, a new social media website has emerged – Ello. In Ello’s manifesto (pictured below), they website states that the user is not “the product”, or in other words, Ello believes “…that the people who make things [advertisers] and the people who use them should be in partnership.”
At the moment, the new social media website offers their manifesto, an overview of who created it – Paul Budnitz, Berger & Fohr, and Mode Set – and a button to request an invitation to join.Though I do not know much more about Ello, I believe the website’s response to Facebook is much needed as what a lot of us don’t understand (or much more realise) as users of the more renowned site is the lack of privacy.
taylahcramp 